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Latest from our blog

Stay updated with the latest trends and best practices

Attribution
Dec 15, 2024
10 Advanced Attribution Models for Performance Marketing
Learn how to implement sophisticated attribution models to better understand your customer journey.
8 min read
Privacy
Dec 10, 2024
iOS 14.5 Impact: How to Adapt Your Tracking Strategy
Navigate the challenges of iOS privacy changes and maintain accurate campaign tracking.
12 min read
Optimization
Dec 5, 2024
Cross-Platform Campaign Optimization: A Complete Guide
Master the art of optimizing campaigns across multiple advertising platforms simultaneously.
15 min read

Guides and resources

Download our comprehensive guides to master ad tracking and optimization

Getting Started with Growth Sales
Complete setup guide for new users
PDF Guide
24 pages
Advanced Analytics Playbook
Deep dive into analytics and reporting features
PDF Guide
48 pages
API Integration Manual
Technical documentation for developers
PDF Guide
36 pages

Webinars and events

Join our experts for live sessions and access our library of recorded webinars

Mastering Multi-Touch Attribution

Sarah Johnson, Head of Analytics

Dec 20, 2024
2:00 PM EST

Advanced Fraud Detection Techniques

Mike Chen, Security Engineer

Dec 18, 2024
3:00 PM EST

ROI Optimization Strategies for 2025

Alex Rodriguez, Performance Marketing

Dec 15, 2024
1:00 PM EST

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